Saturday, March 15, 2008

Ghosts Film Festival

Trent Reznor and Nine Inch Nails keep the punches rolling with his newest album Ghosts I-IV. From my last post about Ghosts, I talked about how Trent Reznor has an amazing grasp of how to use the internet as an artist in our age of "piracy." After previously feeling "disheartened" about his experience releasing Saul Williams amazing album The Inevitable Rise and Liberation of NiggyTardust, Trent has a renewed faith in us:
First of all, a sincere THANK YOU for the response to Ghosts. We are all amazed at the reaction for what we assumed would be a quiet curiosity in the NIN catalog. My faith in all of you has been restored - let's all go have coffee somewhere (my treat)!

He has taken the remix culture and Creative Commons idea one step further and is actively encouraging participation in Nine Inch Nails art.
it's meant to be an experiment in collaboration and a chance for us to interact beyond the typical one-way artist-to-fan relationship.

I'm very happy to see that he has learned from his experiences with Saul Williams and is experimenting with how an artist can make a living in this growing world of music post-RIAA. His call to the community to participate and become involved in the creative process puts Nine Inch Nails in a much more intimate and rewarding environment. Nine Inch Nails is taking fans who were once content on passively watching and putting them into a whole new world of participation with Nine Inch Nails.

Not only is it taking fans from being observers to participants, it is also changing peoples views on music and its worth as art. The current music industry has taken the art of making music and turned it into a cold, mechanical world of commodity. By asking for fan participation it reinforces the value of music as a piece of artwork. When people have personally invested time and creative effort into a piece, it is much more important and valuable to them.

Fans want art, not crap. We want to see real artwork both musically and visually. We also want to see the art treated with respect as Nine Inch Nails has done with the multiple formats Ghosts is available in. When the art is respected, we are more than happy to pay $300 for an amazing boxed set of artwork. Thank you Trent and Nine Inch Nails for opening up this new and exciting world of creativity.

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